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"Eleven-year-old ALEXANDER experiences the most terrible and horrible day of his young life — a day that begins with gum stuck in his hair, followed by one calamity after another. But when Alexander tells his upbeat family about his misadventures, he finds little sympathy and wonders if bad things only happen to him. He soon learns that he’s not alone when his brother, sister, mom and dad all find themselves living through their own terrible, horrible, no good, very bad day. Anyone who says there is no such thing as a bad day just hasn't had one. In cinemas 31st October."